Striking a balance between frictionless customer experience and strong security is another important aspect. Banks and payment providers in the UAE such as Visa are working to enhance card security for online transactions, adding an additional layer of security to the process. Online retailers can partner with payment processors to adopt protocols such as Verified by Visa, which works by sending the shopper a one-time-password to ensure payments are made by the rightful owner of the Visa account.

10. Growing digital shopping opportunities

On the digital merchant side, we have seen growth both domestically and internationally, including a number of digital startups with world-class shopping experiences for in-app and mobile. At the same time, we have also seen traditional retailers across all sectors go digital and global brands have opened delivery services to the UAE, making it easier for consumers to order and receive goods seamlessly.

— Global payments technology Visa works to enable consumers, businesses, issuers and governments

This content comes from Reach by Gulf News, which is the branded content team of GN Media.